A20 Pro
Fast. And it stays fast.
Up to 40% faster graphics than iPhone 17 Pro, with a vapor chamber three times the size to keep it that way through the longest game.
Let the night in.At ƒ/1.48, around 50% better low-light photos and video.
iPhone 18 Pro
Pro, all the way through.
A20 Pro inside, vapor-cooled. Three 48MP cameras on the back. The longest battery life of any iPhone. One unibody, in four finishes, from $1199.
Finish
Burgundy
- 48MP
- On all three rear cameras: Main, Ultra Wide and Telephoto.
- 8x
- Optical-quality zoom. A 16x optical zoom range, end to end.
- 45 hrs
- Of video playback on iPhone 18 Pro Max. Six more than last year.
- 15 min
- To reach about 50% charge, with a compatible adapter.
Pro video
A film set in your pocket.
ProRes RAW, Apple Log 2, genlock and 4K 120 fps Dolby Vision. Add Cinematic mode after you shoot.
Battery
All day. Then some.
Up to 45 hours of video on iPhone 18 Pro Max, and about 50% back in around 15 minutes.
New iPhone Duo
Hello, hello.
The first foldable iPhone. Closed, a 5.4″ iPhone for your pocket. Open, a 7.6″ display, half as big again as iPhone 18 Pro Max, and the thinnest iPhone yet.
- 7.6″ inner display
- 5.4″ cover display
- 3000 nits peak
- Under-display FaceTime camera
- A20 Pro
Pre-order from Oct 16 · In stores Oct 23 · From $1999
Design
A titanium frame, in two finishes.
Night Sky
Siri AI · Apple Intelligence
Ask anything.
Then ask it to do it.
Siri AI knows what's in your apps and on your screen, and it takes action across them. Pick a request and watch it work.
What can I help with?
A demo: the answers are written for this page. Siri AI is rolling out in English; usage limits may apply.
Carbon neutral by 2030.
Net zero across the entire footprint, from the mine to the charger. iPhone 18 Pro is already 40% recycled material by weight, made with 50% renewable electricity, and ships in fiber packaging.
Privacy is built in.
A fundamental human right, designed into every product and service from the start, not bolted on after.
Made for everyone.
Accessibility features in everything, so people can use their devices their way, from the first time they switch them on.
A Lush Labs concept
Apple didn't ask.
We did it anyway.
A just-for-fun redesign of apple.com: a camera iris rendered live, a foldable that opens as you scroll, a Siri demo that glows. Built from scratch. Imagine what we'd do with your brand.